In the next phase of their expansion, SwiftCarbon have opened new offices at SSEH. With this strategic move, they are able to bolster their R&D endeavours, collaborating directly with our world-renowned sports research facility.
Founded in 2008 by South African former pro cyclist Mark Blewett, SwiftCarbon was acquired 9 years later, with their owners combining the brand’s carbon ‘know-how’ with robust business networks and strong financial backing to expand the range to a global market. Moving into the Silverstone Sports Engineering Hub sets them up to push the technological edge required to produce world-leading products.
“The aim of Silverstone Sports Engineering Hub is to create a unique innovation facility for companies in sports engineering products and services. We are delighted to welcome SwiftCarbon and look forward to working with them to facilitate innovation and product development of their brand.”
Head of SwiftCarbon products Pierre de Tarde says, “SwiftCarbon has always been about our bikes’ ‘exceptional ride’ and using the technology available to make sure all our bikes have it. Now we are positioned to take this to the next level, and with these facilities we can explore the ideas that till now have only existed on paper. With us being right here, with such close access to the ‘brains trust’ at the SSEH, it closes the gap. It’s that day to day dialogue which is often where the magic happens.”
SwiftCarbon falls under the parent company S2 Bike Industries stable, which includes the Brazil-based Sense brand that features mountain bike, urban and gravel platforms, including high-end carbon full suspension models and premium eMTBs. CEO Henrique Ribeiro says, “We have seen good support of the brand here so far and are very excited to now have access to such R&D, plus a solid base in the UK to better serve our customers and create new ones. The bike market here is highly developed of course, yet the global figures suggest there is still so much potential, especially in the mountain bike and ebike segments.”
Head of marketing Neil Gardiner says, “As our range develops on the road side, we’re really happy to be bringing back mountain bikes. We’ve had success in the MTB realm already – like two national championship titles (Portugal elite, and South Africa under 23) – and in fact our carbon MTB range was the catalyst that led to our collaboration with Sense and ultimately the brand’s acquisition. We’ve shared resources ever since and there’s some next generation thinking that’s gone into the new MTB range, along with the other categories, which feature some nice surprises.” SwiftCarbon will be previewing the all-new range will be shown at The Cycle Show London at Alexandra Palace in June 2021.